Michel Gondry in The AVClub

Be Kind Rewind may look like an innocuous comedy at first. It is, after all, starring Jack Black and Mos Def. But add guru Michel Gondry (Eternal Sunshine of the Spotless Mind) as director and you've raised the film's potential by approx. 3,104%. Who knows if it'll be any good, but Gondry is, if nothing else, a guy with great ideas.

In the AV Club's recent interview with Gondry, he muses on some media consumption issues that are very near and dear to me:

Of course, [the film] is a comment on the idea that people fabricate what you are supposed to like, and to spend your spare time [caring about]. I find it particularly shocking that people work all week long, and then on the weekend they give their money to another big corporation. I remember reading an interview with Walt Disney, and he said how he got the idea to create Disney World. He saw his grandson playing in the sand in a little park, and he assumed he was bored. And he said he could provide him a better alternative...And I truly believe his grandson was having a great time when he was playing with the sand.

I wish there were more film directors with that attitude toward media literacy.

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